Exhibitor Resource

Business Connect 2012
B2B Conference & Expo
NEW DATE: November 28, 2012


Exhibitor Resource Center 


Sponsored by:

Cape & Plymouth Business is pleased to help you with your conference needs together with our partner company, Cape Promotional Products (www.capepromo.com).

Click here for a sample product package

Click here to see our company store

If you have any questions, call Ernie Johnson at 508-385-3751 or email ernie@capepromo.com

Pre-show Promotion

• Take an active role in promoting your business
• Invite your clients and potential clients to attend
• Engage and network with fellow sponsors
• Distribute show information supplied by Cape & Plymouth Business
• Send your own invitations, postcards or personal letters
• Use your social media networks to get the buzz out - post the event on Facebook, Twitter, etc.
• Call your prospective clients and invite them to visit your booth
• Make sure your sales staff is talking about the show to clients
• Display show signs in your store
• Put stuffers in your regular business mail
• Update your voicemail message with info about the show

Creative Booth Display

The main purpose of your display is to attract prospective clients so you can talk to them about your industry and services. You only have a few seconds to catch their eye before they walk on. Your display should: attract prospective clients, build interest, create desire and demand attention.

Some points to consider are:

• Keep the booth open and inviting to make visitors feel welcome.
• Signs are VERY important – using the typical show ID sign will not do it. Consider using a banner with large, easy-to-read fonts.
• Make sure the booth sells who you are – allow your prospects to touch, smell, see, feel and experience your product or service. This will leave a lasting memory in their minds.
• Be interactive. You have wireless connectivity.
• Make sure you have a way to capture leads.

Attendees notice when a display is noticeably larger than others. The amount of space you have is directly related to how many leads you will obtain. The more space you have, the more salespeople you can have in the booth, which means you can talk to more attendees. Having a busy, active booth creates buzz! Make your booth fun and entertaining.